Racing has been a passion of Steve Lewis since growing up in Southern California. During his high school days, his weekly ritual consisted of attending midget races at Orange Show Speedway, and drag races at Fontana, Riverside Raceway, and Colton Drag Strip, and venturing up to Ascot Park in Gardena when he could. Steve went on to earn an MBA from San Jose State University, and set out into the world eager to hone his marketing skills. He developed trade shows and trade magazines for the surf lifestyle and backpacking and camping industries with Action Sports Retailer and Outdoor Retailer, respectively. However, his true love was the development of Performance Racing Industry Magazine and Trade Show that was launched in 1986. The PRI Trade Show has developed into the worldwide meeting place where over 38,000 racing businesspeople from over 65 countries gather every December in Orlando, Florida. The Trade Show is ranked #53 in the Trade Show Week Top 100 of trade shows produced in the United States, with over 1000 companies exhibiting in more than 3000 booths. Performance Racing Industry is a monthly magazine, with a circulation of over 27,000 racing industry professionals. Performance Racing Industry employs 30 people in Laguna Beach, California.
Always looking for a new challenge, Steve created the Sprint & Midget Classic, which runs in conjunction with the annual Performance Racing Industry Trade Show in Orlando, Florida. This event features two sprint car and midget feature races run under the Monza-style format: The winner of the first race starts dead last and must then pass the entire field in the second feature race in order to win a bonus prize of $50,000!
Steve Lewis is married to Loretta, with one son, Michael. Michael Lewis currently races in the Formula BMW Europe racing series.